User journey map maker
List the stages of a journey, the steps in each, who is involved and how they feel about it. The map shows where the experience dips.
How to use the User journey map maker
- Start from the user journey template.
- Add a section for each stage.
- Write one step per line: Pay: 2: Customer, Shop (the number is a 1-5 score).
- Download a PNG, SVG, PDF or Word file.
What you get
- Stages as sections
- A 1-5 score for every step
- People involved in each step
- Faces that show highs and lows at a glance
About the User journey map maker
Find the pain points
Low scores stand out, so the steps that frustrate people are easy to spot and discuss with the team.
Several actors
List everyone involved in a step after the score, separated by commas, to see who owns each part of the experience.
Frequently asked questions
- What does the number mean?
- It is how the person feels at that step, from 1 (very unhappy) to 5 (very happy).
- Is this the same as a service blueprint?
- It is simpler: steps, people and feelings. It is a quick start for a workshop.
- Is my diagram uploaded?
- No. It is drawn in your browser.